Cadbury is “Shaking up the Gum Industry”
Oligopoly Watch has an article on Cadbury’s recent acquisitions.
Even as Cadbury-Schweppes looks like to get out of the beverage business by selling off its US operations, it is strengthening its position in the confectionary market. Once again, it’s a case of playing to strength. Cadbury is #1 worldwide in confectionaries, while it is a far-behind #3 in US beverages. It sold its European beverage divisions in 2005 to a private equity consortium headed by Blackstone Group, and Blackstone is one of the current suitors for the US beverage business. … It recently announced the purchase of Turkish company Intergum in a $450 million deal. The move will give Cadbury almost half of Turkey’s chewing gum market.
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